Since the Chinese cellphone giant, Huawei announced its latest smartphone at the last IFA conference in Berlin, the world has been waiting with bated breath to get their hands on this smartphone. The company shocked the world when it announced its ambitions to dethrone Apple and Samsung from being the best smartphone manufacturers in the next five years. They were not bluffing when they said that over four years ago and with over 136 million smartphones sold worldwide; people are sitting up and taking note. Huawei may not exactly be creating the next best version of what an iPhone can be but they are pretty close to being a world leader in smartphone technology. Just in the second quarter of 2016, Huawei had its market share rise to 6.9 percent, almost double what it was in the previous year. In that time Samsung market share dropped from 32% to 25% and Apple Inc.’s fell from 13% to 12%. Huawei’s shipments jumped to 95%. Those are some serious strides for a company whose main business is supplying networking equipment.
Huawei launched the Nova and the larger Nova Plus at IFA 2016. At first glance, it has an uncanny resemblance to the Nexus 6P but that shouldn’t be a surprise since the company actually manufactures the Nexus 6P for Google. It has the same diamond cut edges and the aluminum body. But the similarity ends there.
What‘s under the hood?
The Nova has 1.7GHz octa-core, Kirin 659 processor and it has 4GB of RAM. The Nova has a 5.9-inch touchscreen with a 1080-pixel x 2160-pixels. There is also a Huawei Nova 64GB whose internal storage can be expanded to 256GB with a microSD card inserted in a hybrid SIM slot. It has most of the features you would expect from a mid-range phone including an advanced and highly responsive fingerprint sensor you can use to answer a call, stop alarms, and use it as a shutter button.
Four cameras – what selfie queen‘s dreams are made of
The most interesting part about the phone besides all is the “quad camera” with a 16 megapixel and 2 megapixels for the rear primary and secondary camera respectively. The selfie lovers will appreciate the 13-megapixel primary front camera and the 2 megapixels for the secondary front camera. Huawei added a couple of useful features for selfie beautification.
Do you really need four cameras on your phone? The answer is yes, if your life is lived for the camera whether it’s for your own enjoyment or you have aspirations of being the Instagram selfie queen or king then you can appreciate the extra cameras. Huawei Nova is being marketed as a cool gadget for cool people. The four cameras, however, should not detract you from other great technical specifications.
The Huawei Nova has a 3,020 mAh battery which Huawei claims will handle five hours of Pokemon Go or browse the web for 16 straight hours. For normal use, the battery can last for up to 48 hours. Now that is a great thing for people who are always on their phones and do not need the battery to run out whilst they are in the middle of something.
The first thing that grabs you when you see the Huawei Nova 64GB is its bezel-less display. The 5.9-inch LCD display screen is a novel design idea, most smartphones do not offer that much space. The Quad camera is a novel idea, it feels more a gimmick than something someone in R&D sat down and thought: “we could really use two more cameras”. For a mid-range phone, this is the best smartphone out there and Huawei are definitely shaking things up which is ultimately great for consumers who want a premium product they can afford. The Huawei Nova will be available in grey, gold, silver and rose gold. Huawei launched its Nova in over 50 countries and by all indications, it is doing very well.
Join the millions of people who love what Huawei has done for the smartphone market and get yourself a Nova and watch this space for other news about this and other Huawei smartphones.